Jennifer Rohn Shares tips on how researchers can use social media to engage new audiences.
Social networking is the powerful tool to reach potential audience. The general public has the power to deny your funding or restrict your experiments. It's important to reach outside your laboratories, offices and field stations to engage with the wider world, to show people that science is essential and that researchers are working hard to help address important issues that they are the good guys, not the enemy. Social media help to target the large audiences worldwide, keeping them informed, supportive and engaged.
See how to researcher can use social media to engage with audiences