The sustainability of meat production and consumption has become one of the most controversial conversations of the past decade. At the same time, meat plays a vital role in meeting nutritional needs in many developing countries and, despite the awareness of the negative impacts of the meat sector, meat continues to be in high demand in developed economies as well. There are ways to produce meat that can address negative impacts and ensure farmers are central to any solutions. We need to focus on how to promote these types of models to transform the meat sector and deliver better outcomes for people and planet.
